McSweeney’s
McSweeney’s is a proudly Canadian brand of meat snacks with a target on Canadian consumers. We worked together while in Canada to highlight McSweeny’s products within the Vancouver landscape. Iceland was a natural extension of that relationship.
While still focused on the Canadian market, we discussed content needs and worked together to develop a creative look + feel for product photos in Iceland. We wanted to bring the idea of providing snacks to Canadians as they traveled the world in a creative but organic way.
Results: Content is used on McSweeney’s various social channels with a focus on Instagram. Content has been used to promote contests as well as brand activity.
Product Photography
Creative Direction
TYPE: Food
CLIENT: McSweeney’s
LOCATION: Iceland
“Carson has provided McSweeney’s Premium Jerky & Meat Snacks with a steady stream of beautiful product photography. Our team appreciates his professionalism and creativity. He is quick to bring fresh ideas to the table and does his research to really understand our brand.”
